Skip to content
Innopulse Consulting
Cybersecurity

What is business continuity management?

Short definition

Business continuity management ensures a company can continue or quickly resume its critical business processes even during severe disruption, for example after a cyberattack, a provider outage or a fire. Its core is a business impact analysis, recovery objectives and exercised contingency plans. The international standard is ISO 22301.

An incident response plan describes how to react to an incident. Business continuity management goes further: it asks how the business keeps running while IT is not yet restored, and how long the company can withstand an outage.

Business impact analysis

It starts with which processes are critical and what an outage costs over hours, days and weeks, financially, legally and reputationally. From this follow, for each critical process, the maximum tolerable downtime and the recovery objectives RTO and RPO for the underlying systems.

Strategies and plans

For each critical process it is set how it continues during an outage: manual fallback procedures, alternative sites, alternative providers or prioritised recovery. Plans name owners, contact lists reachable without email and the order of recovery.

Exercising

A plan never exercised rarely works in an emergency. Tabletop exercises show with little effort where assumptions fail, and technical restore tests show whether backups meet the objectives.

Swiss context

The Federal Office for National Economic Supply has published the ICT minimum standard, a practical basis aimed especially at critical infrastructure operators but also useful for SMEs. Under NIS2, business continuity is explicitly among the measures covered entities must implement. The steps to a first plan are in our business continuity plan checklist.

Sources and references
  • ISO 22301: Security and resilience, Business continuity management systems
  • Federal Office for National Economic Supply (FONES): ICT minimum standard

Legal position as of October 2026. Not legal advice for an individual case.

Cybersecurity is our specialty

Innopulse doesn't just explain terms — we put them into practice for DACH companies.