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Innopulse Consulting

Accessibility for apps and online shops

Providers of online shops, customer portals and apps with consumer customers in the EU, including those based in Switzerland; microenterprises are exempt for services.

Updated: 2026-11

In short

Since 28 June 2025, Germany’s BFSG, Austria’s BaFG and the European Accessibility Act have required accessibility for many consumer services, including online shops and apps used to conclude contracts. We test your app or shop against WCAG, fix the issues in the code and draft the required accessibility information.

Many shops and apps work well with a mouse and good eyesight, and barely for everyone else. Missing labels, weak contrast, unreachable controls and unclear error messages are the most common defects. Since June 2025 they are not just a quality problem for covered services but a legal breach.

Automated tools find only part of the problems. The rest requires testing with a keyboard and screen reader and knowing how to fix issues in the code.

What you get

Applicability check

Whether and for which parts of your offering the BFSG, BaFG or European Accessibility Act apply.

WCAG test report

Manual and automated testing of the key journeys with a prioritised list of defects and proposed fixes.

Code fixes

Fixing defects in components and templates so that new pages are built correctly by default.

Accessibility information

Draft of the required information on how the service meets the requirements.

How it runs

  1. 01

    Selection

    Define the key journeys, such as search, product page, cart, payment and account.

  2. 02

    Testing

    Testing with keyboard, screen reader and tools against WCAG 2.1 AA.

  3. 03

    Fixing

    Fix defects in components, starting with those that block conversions.

  4. 04

    Re-test

    Verify the fixes and hand over guidelines for future changes.

Price framing

Testing with fixed scope by number of journeys; fixes as a fixed price or by effort according to the defect list.

Indicative, not a binding quote — the frame is confirmed during scoping.

What drives the price? → Cost guide

Parent service: App Development

FAQ

Is an accessibility overlay enough?

No. Overlays change the presentation but do not fix the causes in the code, and they can even make assistive technology harder to use.

Which standard is decisive?

In practice the harmonised standard EN 301 549, which refers to WCAG 2.1 AA. Meeting WCAG 2.1 AA covers most of the technical requirements.

Does the BFSG apply to Swiss online shops?

For shops that target consumers in Germany, yes. For other EU countries their national implementations of the European Accessibility Act apply.

LM
Reviewed by
Founder & CEO · MSc Innovation Management (FFHS) · PMP · IREB CPRE · Author of “Identity Over Discipline”
Mandates incl. EDA, MeteoSwiss, FSO, SERI, FINMA, Swisscom and BLS
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Accessibility for apps and online shops

Providers of online shops, customer portals and apps with consumer customers in the EU, including those based in Switzerland; microenterprises are exempt for services.