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Innopulse Consulting

GEO/AEO optimisation (AI search)

Companies that want to be found and cited not only on Google but in AI answer engines.

Updated: 2026-09

In short

GEO and AEO optimisation makes your content citable for AI answer engines: structured data, snippet-ready answers, a clean llms.txt and clear entity signals. The result is visibility where search increasingly happens — in the answers of ChatGPT, Perplexity and AI search.

A growing share of search no longer happens in the classic results list but in AI-generated answers. A company not cited there loses visibility regardless of its classic ranking. Most websites are not technically prepared for it.

GEO and AEO close that gap: content that is understood by machines and cited as a trustworthy source — the visibility edge few have built yet.

What you get

Citable answers

Snippet-ready answers that AI systems can take over.

Structured data

Schema markup that makes the content machine-readable.

llms.txt & entity signals

A clear overview and E-E-A-T signals for AI crawlers.

Measurable visibility

Observing where and how your content is cited.

How it runs

  1. 01

    Audit

    Capturing current AI visibility and structural gaps.

  2. 02

    Structure

    Building schema, answers and llms.txt.

  3. 03

    Entity

    Strengthening E-E-A-T and entity signals.

  4. 04

    Measurement

    Observing citability and sharpening it.

Price framing

Fixed price by scope. The price range follows from a short first conversation — with no hidden costs.

Indicative, not a binding quote — the frame is confirmed during scoping.

What drives the price? → Cost guide

Parent service: SEO & Organic Growth

FAQ

How does this differ from classic SEO?

Classic SEO targets the results list, GEO/AEO targets citation in AI answers. The two complement each other — GEO is the new layer on top.

Can AI visibility be measured?

Partly, yes — we observe whether and how your content appears in AI answers and optimise on that data.

Who is this already worth it for?

For anyone who wants to be early — the edge is greatest while most competitors are not yet optimising.

LM
Reviewed by
Founder & CEO · MSc Innovation Management (FFHS) · Author of “Identity Over Discipline”
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GEO/AEO optimisation (AI search)

Companies that want to be found and cited not only on Google but in AI answer engines.