Website relaunch with an SEO and GEO foundation
Companies with an existing website that no longer holds up technically or structurally but already has visibility that must not be lost.
Updated: 2026-10
A relaunch that protects visibility instead of losing it: we capture every URL with impressions from Search Console, build the new website on Next.js with technical SEO, structured data and a GEO foundation, permanently redirect old URLs to the matching new pages, and check indexing and redirects after go-live.
Relaunches rarely fail because of the new design. They fail because old URLs disappear without redirects, well-ranking content gets cut, and the new structure is harder for search engines to understand than the old one. The result shows up weeks later in Search Console.
At the same time a relaunch is the best opportunity to lay a foundation that works for search engines and AI systems alike — if it is designed for that from the start.
What you get
URL inventory
All URLs with visibility from Search Console and a crawl, prioritised by impressions and clicks.
Redirect plan
Every old URL permanently redirected to the matching new page — no blanket redirects to the home page.
New website on Next.js
Pre-rendered, fast, with unique canonicals, honest hreflang and structured data.
GEO foundation
Answer paragraphs, clear entities, llms.txt and verified access for AI crawlers.
Go-live checks
Verification of redirects, indexing and Core Web Vitals in the weeks after launch.
How it runs
- 01
Inventory
Capture existing visibility, content and technical issues.
- 02
Structure
New page architecture and redirect plan, aligned with searches and offering.
- 03
Build
Design, content and development on a staging environment that is not indexed.
- 04
Cutover
Go-live, sitemap submission, checks and fixes.
Price framing
Fixed price after scoping. Scope depends mainly on page count, languages and copy effort.
Indicative, not a binding quote — the frame is confirmed during scoping.
What drives the price? → Cost guide
Parent service: Website Development
FAQ
How do you prevent the staging site from being indexed?
With access protection and noindex on staging. Both are removed for the production site at go-live and verified.
What happens to pages that should no longer exist?
If a page has a content equivalent, it is redirected there. If not, an honest 404 or 410 status is better than redirecting to an unrelated page.
Can we change the domain?
Yes, with a change of address in Search Console and complete redirects. The risk is higher than a relaunch on the same domain and should be well justified.
Website relaunch with an SEO and GEO foundation
Companies with an existing website that no longer holds up technically or structurally but already has visibility that must not be lost.