What does GEO and AEO optimisation cost?
Updated: 2026-09
GEO and AEO optimisation usually costs less than expected, because it is not a second channel but a layer on existing content. The effort follows the state of that content and its technical annotation — not the number of target systems.
A second SEO budget is often expected for GEO. That is not the case, because GEO is not a separate channel: the same content that should rank classically is made citable. The measures overlap substantially.
What actually creates effort is the starting state. Content already clearly structured with self-contained short answers needs little. Content sitting as continuous prose without structure needs reworking.
What drives the cost
State of existing content
Clearly structured text with self-contained sections becomes citable quickly. Unstructured text must be reworked.
Size of the corpus
Effort scales with the number of pages to be reworked — not all of them need to be.
Technical state
Existing, correct structured data lowers the effort considerably; missing or faulty markup must be built.
Number of languages
Each language version is its own effort, both in content and in annotation.
Ongoing observation
Tracking visibility in AI answers and sharpening it is a continuous service, not a one-off project.
How we price
- 01
Fixed price
Where the scope can be clearly bounded, we work to a binding fixed price. You know exactly what it costs before the project starts — no open-ended hourly billing, no surprises.
- 02
Engagement / retainer
For ongoing support — advisory, governance or continuous optimisation — we agree an engagement with a defined scope per month. Predictable cost, flexibly adjustable.
- 03
Time and materials against an estimate
Where the scope is not yet fully settled at the start, we work transparently against effort — with an estimate discussed in advance and regular cost control, so nothing runs away.
We deliberately publish no online prices: every case differs. After a short first conversation you receive a binding fixed price or clear frame.
Parent service: SEO & Organic Growth
Matching offers
GEO/AEO optimisation (AI search)
GEO and AEO optimisation makes your content citable for AI answer engines: structured data, snippet-ready answers, a clean llms.txt and clear entity signals. The result is visibility where search increasingly happens — in the answers of ChatGPT, Perplexity and AI search.
Technical SEO audit
A technical SEO audit examines the foundation of your findability: indexing, Core Web Vitals, structured data, crawling and site architecture. The result is a prioritised list of actions showing which technical levers deliver the greatest visibility gain — and in what order.
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This package builds topical authority systematically: a pillar-cluster structure, clean internal linking and expert-quality content that occupies a subject across its breadth. The result is not a single ranking page but topical ownership that carries across many search queries.
FAQ
Why is there no specific price on the website?
Because a serious price depends on the actual scope, and a number online would almost always be wrong — too high deters, too low leads to unpleasant surprises. After a short first conversation we give you a binding fixed price or a clear range.
How do I get to a binding fixed price?
Through a short, free first conversation in which we clarify scope, goals and constraints. On that basis you receive a specific, binding price — with no hidden costs.
Do we need a separate budget alongside SEO?
Generally not. The effective measures improve classic and generative visibility at the same time — a separate budget tends to produce duplicated work.
Can success be measured?
Only to a limited degree. There is no reliable position as in classic ranking; what is observable is, by sampling, whether and how content appears in answers. Anyone expecting hard metrics will be disappointed.