What does a website relaunch cost?
Updated: 2026-11
The cost of a website relaunch is driven mainly by the number of distinct page types, the scope of new content, design, the technical base and migrating existing visibility with redirects and structured data. Content is most often underestimated, SEO migration most often forgotten.
A relaunch is more than a new design. It is a chance to clean up content, modernise technology and align the website with the searches people actually make. At the same time it is the biggest risk to existing visibility if old URLs disappear without redirects.
Costs depend less on page count than on the number of distinct templates and the effort for content.
What drives the cost
Page types and templates
Ten pages using one template cost less than five pages with five different layouts.
Content
New text, images and translations are often the largest item, especially when they still need to be developed internally.
Design
A custom design system with components costs more than an adapted template but pays off with growth and multiple languages.
Technology and features
Forms, search, customer areas, interfaces or multilingual content raise effort considerably.
SEO migration
Inventory of existing URLs, redirects, structured data and checks after go-live protect existing visibility.
Accessibility and operations
Accessibility from the start is cheaper than later; hosting, maintenance and upkeep continue afterwards.
How we price
- 01
Fixed price after concept
After a short concept with site structure and templates, a fixed price for implementation and migration.
- 02
In stages
Most important pages first, further areas later if budget or content is not ready yet.
- 03
Relaunch with support
Implementation plus ongoing support for content, technology and visibility.
We deliberately publish no online prices: every case differs. After a short first conversation you receive a binding fixed price or clear frame.
Parent service: Website Development
Matching offers
Website relaunch with an SEO and GEO foundation
A relaunch that protects visibility instead of losing it: we capture every URL with impressions from Search Console, build the new website on Next.js with technical SEO, structured data and a GEO foundation, permanently redirect old URLs to the matching new pages, and check indexing and redirects after go-live.
Technical SEO audit
A technical SEO audit examines the foundation of your findability: indexing, Core Web Vitals, structured data, crawling and site architecture. The result is a prioritised list of actions showing which technical levers deliver the greatest visibility gain — and in what order.
Accessible website
We audit existing websites against WCAG with automated and manual tests, fix the reused components, support content and PDFs and write the accessibility statement. New websites are built to WCAG 2.2 level AA from the start, compatible with eCH-0059 and the requirements of the European Accessibility Act.
FAQ
Do you lose rankings in a relaunch?
Not if SEO migration is planned properly. Missing redirects are the most common cause of drops after a relaunch.
Is a relaunch worthwhile or is optimisation enough?
It depends on the technical base. Our decision guide on relaunch or optimisation weighs this.
Who writes the content?
Depending on the agreement, your team, us or both together. Clarify this early because content drives the schedule.